B.C.-based clothing brand DUER opens its first standalone store in Victoria on Friday (June 27), marking a continued expansion of its retail footprint across North America.
The 2,500-square-foot space in downtown brings DUER’s signature blend of style, comfort, and performance to a city known for its balance of urban energy and outdoor lifestyle.
“Victoria strikes a great balance between city life and the outdoors. People here care about clothing that looks good and performs, whether that’s downtown or on the trails, and that’s exactly what I had in mind when I started the brand,” founder Gary Lenett said in a news release. “It’s been one of our strongest communities since day one and being just a short trip from our home in Vancouver, opening here feels especially meaningful.”
The shop joins a community of leading lifestyle brands including Arc'teryx, Patagonia, Fjallraven and longtime retailers such as Robinsons Outdoors, Outlooks Victoria, and MEC.
DUER hosts a grand opening July 18 to 20, featuring live performances by local musicians, complimentary drinks from nearby craft beverage partners and exclusive giveaways at 584 Johnson St.
For more information visit duer.ca.
