London Drugs will help curb loneliness among older Canadians this year with its annual Stocking Stuffers for Seniors campaign.
In dozens of London Drug stores in Western Canada, including those in Victoria, gift tags for select items will hang from Christmas trees. Kind customers can purchase one of these gifts, which will then be delivered to a lucky senior.
The 11-year-old initiative, which began on Nov. 12 and runs until Dec. 8, began in 2015, intends to reduce the loneliness felt by seniors during the holiday season. The retailer has delivered gifts to over 75,000 seniors so far.
“Loneliness affects a significant number of seniors across Canada, and we’re committed to working with our customers to bring joy to those without family or friends this holiday season,” Clint Mahlman, the president and chief operating officer of London Drugs, said in a news release. “The Stocking Stuffers for Seniors program allows us to collectively make a positive difference in the lives of those who need it most, especially during what can be a challenging time of year. We encourage customers to join us in rekindling the spirit of giving and ensuring no senior is forgotten this year.”
This year, London Drugs has partnered with over 200 care homes in Western Canada to deliver presents to seniors.
LDExtras members who donate a gift will receive 1,000 LDExtras points before Dec. 1 and 500 points until the end of the program.
More information can be found at londondrugs.com.
