A celebration of classic cars, brought to life by a passionate team of more than 200 volunteers, created an uptick in visitors and generated millions in economic impact, according to Destination Greater Victoria.
Northwest Deuce Days saw about 1,300 pre-1952 classic cars fill Greater Victoria streets for four days of festivities culminating in the July 20 spectator show around the Inner Harbour.
A preliminary estimate indicates the event generating approximately $2.9 million in economic impact across Greater Victoria.
The number of vehicles and participants travelling to the region for the event increased by eight per cent over 2022 when Northwest Deuce Days was last held in Victoria. Participants travelled from as far as Australia, New Zealand, Sweden and Finland.
The influx of visitors correlates to supporting 650 local jobs and energizing the hospitality, retail and services sectors.
“Once again, Northwest Deuce Days brought incredible energy into our region, drawing thousands of visitors and delivering major economic benefits for Greater Victoria, while putting our destination on display around the world,” DGV CEO Paul Nursey said. “Welcoming 520 vehicles from the U.S. is a reflection of the event’s ability to bring people together and create lasting connections across borders.”
A comprehensive, detailed economic impact report is expected in the near future.
