It's undeniable that tourism and sustainability are important topics for many Greater Victorians.
And for those who care about tourism's impact on the community – including policy makers, educators, and business owners – the annual IMPACT Sustainability Travel and Tourism Conference in Victoria is an important event.
"This is the one conference that I learn the most from," said Nathan Bird from Eagle Wing Tours, a whale watching tour agency in Victoria, in IMPACT's 2023 highlight reel on its website.
The event takes place Jan. 27 to 29, 2025 at the Victoria Conference Centre, with a special Day of IMPACT on Jan. 26. Registration is open online at impactnational.ca. Ticket prices range from $1,102.50 to $1,391.25.
The conference will feature thought leaders from around the globe. Providing an annual reality check on the state of climate change will be Robert Sandford, senior government affairs liaison, Global Climate Emergency Response, United Nations University Institute for Water Environment and Health. Other examples of notable speakers include a senior project manager at Synergy Enterprises, a global leader in regenerative business, and the executive director of Tourism Tofino.
Leaders and experts will present on topics ranging from navigating political challenges while maintaining sustainability goals, to the role of economic valuation in advancing conservation efforts.
The event is anchored by four pillars: Community and Sense of Place, Economy, Culture and Heritage, and Ecology & Environment.
Co-founded by Synergy Enterprises, Starrboard Enterprises and Destination Greater Victoria, IMPACT also partners with Indigenous Tourism Association of Canada and Travel and Tourism Research Association.
"IMPACT is more than just a conference. It is a platform for learning, sharing, and collaborating with the leaders and change-makers of the travel and tourism industry," said Paul Nursey, Destination Greater Victoria CEO. "We invite everyone who is interested in advancing sustainability and regenerative tourism to join us for an inspiring and informative week."
While the conference itinerary is still being fully fleshed out, "You will get your hands dirty. There will be an ocean adventure. Great food and libations are on the menu. The day is built to inspire," said Starr McMichael of Starrboard Enterprises on the event's website, impactnational.ca.
