Victoria is getting another Zellers pop-up location after one was opened in August at the Bay Centre downtown.
Zellers announced on Wednesday (Sept. 6) that it would pop up in all remaining Hudson’s Bay locations across the country, in time for the upcoming holiday season.
This includes a new one at Mayfair shopping centre on Sept. 22.
Currently, Zellers comprises 24 store-in-stores (and one more on the way) as well as 22 pop-ups that opened earlier this year. As previously announced, a new Zellers store-in-store will open at Bramalea City Centre in Brampton, ON, on Sept 27. With these additional pop-ups, 78 Hudson’s Bay stores in Canada will now offer customers a Zellers experience.
Pop-up footprints will vary from store to store, ranging from 1,000 to 2,800 square feet depending on location. Zellers stores within Hudson’s Bay range from 8,000 to 10,000 square feet. The pop-ups serve as strategic market tests to determine future Zellers store locations.
“We continue to see Canadians embrace Zellers, and are delighted by the experience of people discovering the amazing quality and style of the assortment we carry,” said Sophia Hwang-Judiesch, president of Hudson’s Bay, in a statement. “As I’ve said before, pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets and fine-tune our offering before establishing larger format store locations. Our customers are in the driver’s seat - they will tell us how and where to grow.”
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