Prices are about to get a whole lot cheaper at Whole Foods following Amazon’s acquisition of the health food chain.
The grocery store, derisively nicknamed ‘Whole Paycheque,’ is getting a face lift with cheaper prices announced across the board, including Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 per cent lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter and more.
READ: Amazon is buying Whole Foods in $13.7B deal
The $13.7 billion deal was first announced in June and marked Amazon’s a serious foray into brick-and-mortar grocery sales for the online juggernaut.
Whole Foods had struggled to differentiate itself from competitors now also offering a a plethora of fresh and organic foods. In addition to other natural and organic grocers, it has cited pressure from restaurant chains, meal-delivery companies and traditional supermarkets.
Amazon isn’t the only online retailer reaching into grocery stores. Google and Walmart announced a deal to offer hundreds of thousands of items for voice shopping via Google Assistant. The deal would include free two-day shipping and a pickup discount. Unlike the Whole Foods price slashing however, this is currently U.S.-only.
– With files from The Canadian Press
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