Folks flying on Fridays with Harbour Air are part of a huge campaign targeting $500 million for cancer research and care in the province.
As part of the BC Cancer Foundation’s fall 2024 Life Beyond Cancer campaign, this initiative serves as one of the key fundraising avenues for Beyond Belief, the Foundation’s ambitious multi-year campaign.
“We’re grateful for Harbour Air’s partnership in helping to advance cancer research and care across B.C.,” foundation senior director Lindsay Abbott said in a news release. “Community support is essential to driving progress in cancer care, creating new innovations for improved outcomes and hope for families facing cancer.”
As a partner, Harbour Air, North America’s largest seaplane airline, is promoting the campaign across terminals and marketing channels along with its Share The Fare program, which donates $1 for every passenger that flies on Fridays.
With Harbour Air’s support, the foundation is showcasing what Life Beyond Cancer can look like, sharing the stories of individuals across B.C. who have experienced cancer diagnosis and treatment and are now thriving.
“By promoting the foundation’s Beyond Belief campaign across our terminals and marketing channels in combination with our Share The Fare program, Harbour Air will help encourage donations for this incredibly important cancer-fighting initiative,” Harbour Air vice president of commercial Chris Fordyce said in a news release
Donate or read compelling stories online at bccancerfoundation.com/why-give/beyond-belief.
Until Dec. 6, several organizations and companies will match donations dollar-for-dollar. An anonymous family foundation is matching donations of up to $500,000, to accelerate cutting-edge innovation in cancer research and access to world-class care within the province.
Peninsula Co-op is matching donations up to $100,000 to support the development of the new Victoria Ernie and Yvonne Yakimovich Integrated Care and Research Pavilion set to open in spring 2025. The pavilion will offer essential supportive care programs for Vancouver Island patients and families.
