Canadian singer-songwriter Chantal Kreviazuk will be in Kelowna Sunday championing Lavington's own Back to Earth skincare products.
Kreviazuk is the official brand ambassador for the local company's GLOW lineup of natural facial care.
Launching the product at Natures' Fare, Kreviazuk will be at the Cooper Road store for a meet and greet from 2 to 3 p.m.
"I am beyond thrilled to be joining forces with Back to Earth Skin as their esteemed brand ambassador," says Kreviazuk. "Back to Earth Skin’s unwavering dedication to utilizing solely natural and organic ingredients perfectly aligns with my personal beliefs. From their product formulas to their sustainable packaging, I am honoured to have the opportunity to spread awareness about the advantages of natural skincare, and to champion a transparent brand that is truly making a meaningful difference in the industry.
With her platform, Kreviazuk aims to inspire others to embrace their natural beauty and take a closer look at the ingredients and chemicals present in the products they use.
"We are all deserving of clean skincare that can be trusted to not only deliver healthy, beautiful skin but to do so safely and without compromise," says Kiley Routley, Back to Earth founder. "Back to Earth Skin is committed to challenging the status quo by producing 100 per cent natural products."
The company's face toner recently won first place for the ELLE magazine beauty awards, up against majors like LoReal and Cover Girl.
Natures’ Fare Markets will be the first retailer to carry Back to Earth Skin’s highly acclaimed GLOW product lineup will be available across all seven Nature’s Fare locations.
