Seven years ago, Curtis James and Harris Phillips opened Victoria Vintage on Johnson Street with a vision and a whole lot of hustle. Now, after building one of the city’s most established vintage shops, they're stepping outside the storefront and into the square – Market Square, that is.
This summer, Victoria Vintage will host its first-ever outdoor markets – two curated, community-driven events aimed at bringing new energy to the downtown core.
The first runs July 19 and 20, with a second planned for Aug. 30 and 31. The latter will offer something a little different, with an evening format James says hasn’t really been done before in Victoria.
It’ll be a busy day on July 19 in Market Square (560 Johnson St.), as Whistle Buoy will also be hosting its Beach Day event, complete with live music and drinks – doubling the downtown atmosphere.
“It just felt like the right move,” James said. “We’ve been part of so many markets, but this is the first time we’re actually putting one together ourselves.”
The idea came from Market Square, which reached out to see if James and his team were interested in activating the space. Given the shop’s deep roots in the area – and its loyal following – the collaboration came together quickly.
“They’ve been super respectful about it,” James said. “They’re not trying to bring in direct competition or anything like that. They just want to support the businesses that are already here. I appreciated that a lot.”
With the opportunity on the table, James got to work curating a roster of vendors that reflects the culture he’s helped build at Victoria Vintage.
The emphasis, he says, is on variety and intention – not just racks of the same old graphic tees.
“You go to some markets and it’s all the same stuff,” he said. “I wanted this to be more thoughtful. It’s not just what people are selling, it’s who they are.”
Expect a wide mix – from clothing to jewelry, and up-and-coming designers. Vendors include local names like Csinos Vintage, Botched Shop, and several fashion program grads launching their first collections.
Food options will include Dumpling Drop and a new Jamaican vendor, while DJ Phulla will spin on Saturday of the July event. The August market will feature an open-deck format, giving local DJs a chance to showcase their sound.
For James, it’s not just about the shop – it’s about building a space where different creative communities can come together.
“There’s no reason vintage, food, music, and local brands can’t all thrive together,” he said. “If we can help make that happen, that’s a win for everyone.”
