The Township of Esquimalt has launched a new economic and investment attraction website, offering a central hub for current businesses, potential investors, entrepreneurs and community partners to explore the township's economic landscape.
The website, WhyEsquimalt.ca, includes a business directory, stories of people who live and work in the community, data and resources for those looking to invest in Esquimalt, and an interactive community profile dashboard.
“One of our goals was to give local and prospective businesses a clear, accessible starting point to explore opportunities and connect with available supports,” said Manager of Economic Development Terése Finegan in a news release. “We want to respond directly to the needs of our business community by streamlining access to support programs, business licences and other resources.”
The township’s 2023–2025 Economic Development Action Plan included economic development storytelling as a key action. The township says the new website delivers on this action by creating a dedicated place to tell Esquimalt’s story and support business attraction while creating compelling economic development content for the website.
“Storytelling is a powerful tool and this new dedicated website will serve to strengthen Esquimalt’s place brand identity by showcasing a unified narrative around livability, opportunity and quality of life,” said Mayor Barbara Desjardins in the release. “We have some amazing businesses in all areas of Esquimalt and we’re thrilled to provide this resource to the community."
